The third class of DGC was over . This time , it took me a long time to think what to write down here because I was still puzzled after that class .
Last week , the professor asked us to use an audience to connect the ads together . In the class , many groups shared their works with us , but in a more easily way . They just classify the ads according to their type , such as tutorial ads , government propaganda , MTR ads and so forth . But I don't think I got the idea about the target audience clearly and logically . I was still puzzled about the target audience of these ads in the specific railway station .
Because when I and my group-mate Laura done this task , we found it hard to classify the ads into different categories according to the target audiences . There seems so many characteristics in each ad and one ad may have different kinds of target audiences . So it can be put into different areas . Thus , we decided to put it in the most obvious category . But , what is the most obvious category ? We could only try our best to choose the most important informations and ignore some less valuable ones . Honestly , I was not sure about what we done was appropriate . Until we got a positive answer from our professor .
Actually , I am still not sure about the idea of the target audience . Why we are "appropriate" ? Could we classify the target audiences through a different way ? Should we identify the boundaries between each categories more broader or more narrower ? So many questions in my mind and make me troubled . Hope I can find a way to get out of this puzzle finally .
Helena
回复删除Advertisers buy the space to put up their poster in the MTR. So the hope is that they know what they are paying to get and what they are paying to get is an audience. Because half of the people in Hong Kong ride on the MTR advertisers may just put up the poster and hope the people they want to reach walk by. Ideally they will put up the poster because they know a particular kind of people, the target audience, will walk by. The idea is then that the subject of the advertisement, the composition of the advertisement and the content of the advertisement will indicate who is in the target audience. When the advertisement is meant for a wide audience, or anyone who will take time to look, it will be hard to identify the audience for the advertisement. Examples include movie posters and mtr safety posters. When the advertisement is focused then it should be more apparent, e.g. a bank ad with two old people in it and a message about protecting your hard earned money or a message about business people needing to learn putongha, or a message about tutoring for A level and GCSE exams (which are aimed at the parents as well as the students).
So you are right that sometimes it is hard to define the audience from the advertisement because the advertiser has not taken the time. Other times it is easy because the advertiser knows who they want to reach and that they can reach those people in a particular MTR station.
Does this help?
Thanks a lot! I find that what I used to think was too simple ... Anyway, I'm clear with it now.
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