2009年9月24日星期四

We've got a GREAT brain .

We really have a fantastic brain I think . We can "see" those we don't see actually because we can fulfill them with our imagination . And the vision illusion is also a great mistake which bring us much fun .

The pictures showed in class was great . And they reminded me a lot of amazing pictures I saw before which attracted me deeply . Within them , there is a group of pictures which designed by the artists on the street arouse my zest . Here are some .

A pool ?
A hole ?
A waterfall ?

The vision illusion of our mind bring the feel that they are true . I enjoy this kind of feel and treat it as a gift which give us by our great brain !

2009年9月19日星期六

Puzzle ? Puzzled !


The third class of DGC was over . This time , it took me a long time to think what to write down here because I was still puzzled after that class .

Last week , the professor asked us to use an audience to connect the ads together . In the class , many groups shared their works with us , but in a more easily way . They just classify the ads according to their type , such as tutorial ads , government propaganda , MTR ads and so forth . But I don't think I got the idea about the target audience clearly and logically . I was still puzzled about the target audience of these ads in the specific railway station .

Because when I and my group-mate Laura done this task , we found it hard to classify the ads into different categories according to the target audiences . There seems so many characteristics in each ad and one ad may have different kinds of target audiences . So it can be put into different areas . Thus , we decided to put it in the most obvious category . But , what is the most obvious category ? We could only try our best to choose the most important informations and ignore some less valuable ones . Honestly , I was not sure about what we done was appropriate . Until we got a positive answer from our professor .
Actually , I am still not sure about the idea of the target audience . Why we are "appropriate" ? Could we classify the target audiences through a different way ? Should we identify the boundaries between each categories more broader or more narrower ? So many questions in my mind and make me troubled . Hope I can find a way to get out of this puzzle finally .

2009年9月9日星期三

Communication design ? Everywhere !

As I was going on my way to the early half past nine class in the morning , I tried hard to find something special to take a photo . But I got nothing eventually , everything along the road seems ordinary to my daily life . I walk along this road for at least two times a day , there seems nothing special at all . I felt a little frustrated .

In the class , the professor showed many remarkable designs to us , such as a UPC of a coca-cola bottle , a logo of NWA and so forth . Some good examples of communication and some poor ones . They are all the things which are common and around us .  Even a street nameplate is well designed for the passerby . Whether a design is good or not can effect our life seriously . There is great convenience behind a good design for its target audiences .

On my way home , I was thinking about the things I saw everyday. And I found the communication design really exists everywhere . Here is one .
 It was the sign of the Water Supplies Department . I think it was designed well . The whole shape of the logo looks like a solid ground . And the inner shape of "S" stands for "Supplies" and looks like a water stream . We can understand the meaning of the logo intuitively .

It's really necessary for me to think more ! On the way or in a supermarket or anywhere else . The world of communication design is really full of fun and fantastic ideas . I'm going to find more in ads , hope that I won't be stopped by a security when I take photos in a supermarket .

2009年9月8日星期二

08-Sep-2009

The university's opening ceremony was held this afternoon and I have already became one of this school's formal students . It feels different to be a year one student from a foundation year student because of now I have my major and my specialized courses . 

The first class I had this semester was DGC 1180 . I thought it would be a great start . When I look at the timetable and found that it was taught by the professor who interviewed me last summer in Beijing , I thought it was fortuitously and fortunately .

 I used to thought DGC as a very narrow definition , just use computers to make pictures . Until the professor showed some works and projects the former students produced , I realized what I used to thought was wrong . The art has no such clear boundary lines . NO matter what means is used in communication , the idea is the most important . We can use variety of  forms to transmit our ideas , like paintings , sketches , digital graphic arts and so forth . The three hour class past quickly , I got a general information about what I'm going to learn . The notion of DGC seems like a garden of plenty spaces for me to create , I can cultivate whatever I want . I feel so energetic and dynamic to open my eyes to the changing world as being a member of DGC .