DESIGN + CULTURAL .

Different people have their specific cultural backgrounds . They understand things differently from each other , so do they understand designs . A good designer targets his or her audiences directly through understanding the culture of them before he or she design something.

I browsed a website of a design company Steiner&Co. several days ago . It shows some logos designed by them which specifically for some branch companies of the international corporations in Hong kong and China .

One of them is the logo of Unilever . As we known the logo of Unilever is composed by 25 different meaningful elements .

They are Sun , DNA , Bee , Hand , Flower , Hair , Palm tree , Sauces , Spoon , Bowl , Spice and flavors , Fish , Sparkle , Bird , Recycle , Lips , Ice cream , Tea , Particles , Frozen , Wave , Liquid , Container , Clothes and Heart .

But Unilever decided to reinvigorate its corporate brand in China and chose Steiner&Co. to help . Thus , we have the logo which we see all over China now .Unilever products share domesticity, so a mark sheltered by the informal brushstrokes of a Chinese roof to emphases the slogan, “Where there’s home, there’s Unilever".

As a result, a powerful international company enjoys greater synergy with its component brands by extending to them its authority and reassuring presence. And I think that's the power of understanding the culture.